I’m Esther Alonso, a Dating & Confidence Coach with over a decade of experience helping men and women transform their relationships and love lives through self-love and confidence.

I’ve guided hundreds of clients in recognizing patterns, overcoming emotional blocks, and making decisions aligned with their well-being.

I was born in Spain, but it was in London where my career truly took off. After earning a double degree in Business & Advertising and working for companies like The New York Times and the BBC, I decided in 2014 to follow my true passion: guiding people toward healthier, more authentic relationships.

I began by collaborating with a renowned expert in the UK and, over time, opened my own practice, developing a practical and transformative approach rooted in self-confidence, authenticity, and emotional clarity.

In 2020, I met my husband and, in less than three years, we got engaged, married, moved to America, and welcomed two wonderful children. My own journey taught me that finding the right person isn’t about luck — it’s about self-knowledge and having the confidence to receive the love you truly deserve.

Today, I continue to guide people from all over the world, helping them build fulfilling relationships, connect with their best selves, and transform their lives in a real, sustainable, and meaningful way.

"The most important relationship is the one you have with yourself."

My Coaching Style

Inclusive

I work with people of all ages, genders, and backgrounds because my core principles are universal: self-love and personal confidence. Every session is fully personalized, because each person’s journey is unique. My approach prioritizes quality over quantity, ensuring that every interaction is meaningful and focused on your specific goals.

Flexible

For me, it’s not about charging by the minute — it’s about making sure you see real improvement in your life. I’m available between sessions because I know how important it is to feel supported while you put what you’ve learned into practice. Whether it’s a quick call on a Friday afternoon or a follow-up message, my goal is to make sure you always feel guided and supported.

Discreet and Honest

All my sessions are completely confidential. My style is both discreet and direct. If you’re not ready to hear the truth, this coaching might not be for you. I value your investment of time and money, and the only way to achieve real results is through complete honesty. I’ll be transparent about what you need to work on, and I’ll be right there with you until we see tangible results.

Relax & Fun

Dating should be a fun and positive experience. I want you to enjoy the process while becoming the best version of yourself. My sessions have a friendly, laid-back vibe — like talking to a trusted friend who just happens to be a relationship expert — making sure every step feels inspiring, enjoyable, and motivating.

“I help you feel happy in your own skin, boost your self-esteem, and recognize your true worth — so you can attract high-quality people and positive experiences into your life.

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Testimonials

“Working with Esther has undoubtedly been life-changing. During our time together, not only has my confidence in dating grown, but my entire life has become so much richer. I won’t pretend it wasn’t challenging — I had to rethink my beliefs about how a woman should behave, and I realized just how much power I truly have. I became aware of how our own inner dialogue — shaped both by our personal experiences and social norms — can hold us back.”

— Charlotte Moore, 45, London
"I worked with Esther a few years ago, and she helped me connect with people in a natural and comfortable way. Thanks to her, I’ve been in a wonderful relationship for the past five years and have built my own family. Esther is incredibly patient and understanding — she feels more like a friend. She gave me invaluable advice on how to embrace my masculinity in a truly attractive way."

— Carlos Velazquez, Miami, 38
"I can’t recommend Esther enough as a life coach. She helped me recognize my struggles, heal from my breakup, and reclaim my power. She taught me how to visualize the life I want, set clear goals, and take care of myself. Thanks to her guidance, I’m achieving my goals and creating a life I truly love."

— Paula Rodríguez, 37, España
"If you’re not willing to step outside your comfort zone and try new things, then Esther isn’t the coach for you. You need curiosity and excitement about the incredible potential your life holds, along with the openness to learn new skills and the patience to experiment and discover what works for you. I needed to work with Esther to build my confidence, and she’s brought so much excitement and fulfillment into my life. My professional life has improved right alongside my personal and romantic life. She makes it all feel easy, delivering each session with both empathy and professionalism."

— Noel, London 42